Many have become confused about what Personal Branding is. Most have a mythical idea that it’s about putting video on your website, but that’s the BS. It’s much more than that.
Where did the myth come from? I was coaching a prominent MOR Vacations affiliate in 2007 and mentioned personal branding and video as the top ways to market and he took it to extreme. He wanted to know how I’d been winning awards and being on the top seller list. I didn’t have time to explain it all, but what I gave him was enough for him to “think” he knows what personal branding is all about.
When you think about top brands, you think Trump, Oprah, Jordan and Regan. Without saying their whole name, you know I’m talking about Real Estate, TV, Basketball and Communications. How did that happen?? YEARS of building personal brand equity.
If all this wasn’t possible, you wouldn’t be able to “Trump” the competition and Donald Trump wouldn’t be called “the Trumpster”. Years of brand building has gone into making Donald Trump the king of Real Estate Quality. He started with building blocks in his father Fred Trump’s office (also in Real Estate).
Everyone starts somewhere. The first project that allowed Trump to begin the process was turning a Manhattan hotel into a shiny gem. This allowed him to develop a reputation, which today allows him to develop real estate all over the world. It’s taken years, but it does pay off.
I’ve been personal branding since 2002. People often tell me I’m “everywhere”. This is a part of my personalbrand. What’s is personal branding? It’s about building a track record. It’s about being the first name that comes to mind when you think of a topic. It’s about developing your reputation.
As you learn more about personal branding and how M.O.R. vacations affiliates should be using it, you begin to see that most don’t even understand it. You want to be UNIQUE, yet when you look at the websites of Members Only Resort Vacations affiliates, you see that many look almost exactly alike.
To be successful with personal branding it must be unique, consistent, understandable, focused and you must be able to provide a solution that the market requires. I specialize in marketing for home business owners. In my MOR Vacations business, 80% of my coaching time is spent training my team members to be the best MOR Vacations marketers.
Don’t become another statistic and be just another person selling MOR Vacations Network Memberships. Don’t buy the Personal Branding, YouTube, and Google Adwords Marketing BS. Do your research and find a marketing plan that allows you to be successful.