If you call a company slogan, a slogan, a slogan, a logline, a brand statement, a positioning statement, slogan or a catch of memory, this refers to a phrase that follows the name of the company web page headers, in print ads, business cards and everywhere.
Ideally, slogan should say something interesting in an agile. In many cases, however, only says something ordinary in an agile, and does the job. The company slogan stand out from competitors and stick in the minds of customers. Make marketing magic.
Let's start with a pair of soft and company names then see how jazz techniques with up to five line label.
Example # 1 is the motor car Benton. To rent cars to tourists and business visitors in Boston. The owners do not think that is all that is special or interesting, but let's see what happens when we apply a little creativity.
Technique # 1: alliteration. This means repeating the initial sounds or letters, as in:
Benton Motor Rental: Boston's top attractions
Please note that all words in the name and tag line does not have to start with the same letter of alliteration to add dynamism.
Technique # 2: Contrast. This means that a juxtaposition of opposites or extremes, as the day / night, minimum / maximum, rich / poor. Let's add this to the previous example to obtain:
Benton Motor Rental: Best Racing Boston, by the hour or month
The contrast in adding the phrase conveys the range and flexibility and makes it sound as if Company caters to customer convenience.
Technique # 3: The rhyme. Once again, we will reuse and modify an idea already thought:
Rent Benton Motor: His best trip is our pride
Although it is a bit worn, the tag line rhymed continues to add energy and a promise of service customer for the name of the company.
Technique # 4: Making an unexpected connection. Boston's nickname is Beantown, and the cost of the rental car company service and less than some competitors. So the results:
Benton Motor Rental: Delight Beancounter
Technique # 5: Riff was a popular saying. Finding a common ground related to the rental car and add a clever twist, or take a saying that has nothing to do with the car hire and relates:
Benton Motor Rental: Boston Making Your Oyster
Well, anyone who knows Boston twisted road system and aggressive drivers will not believe that the slogan for one minute but you get the idea, right?
Example # 2 is the fruit shop Cathy. It sells both local seasonal fruits and vegetables from abroad. He is known for being a place pleasant with fresh, attractive. Once again, let's be creative.
Technique # 1: alliteration.
Shop Cathy fruit: pears, papayas, plums … More
Or, Cathy fruit shop: Fundamentally and friendly
Technique # 2: Contrast.
Cathy Shop Fruit: Reward of Earth, Heavenly Fresh
Technique # 3: The rhyme.
Fruit Shop Cathy: always the freshest crop
Technique # 4: A connection unexpected.
Cathy store fruit: fresh fruit Friday – and every other day of the week, also
Technique # 5: Riff was a popular saying.
Cathy Shop Fruit: Compare Our apples and oranges
It is much easier to pull captivating slogans of his hat when you have these guidelines to combine words in ways shocking!
Marcia Yudkin is Head Stork of Named At Last, a company that brainstorms catchy tag lines, company names and product names according to the client’s criteria. For a systematic process of coming up with a snappy and appropriate new name or tag line, download a free copy of “19 Steps to the Perfect Company Name, Product Name or Tag Line” at http://www.namedatlast.com/19steps.htm.
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