Beach Westwinds

Beach Westwinds

Anyone who wants to be a guest on Oprah or Good Morning America "must learn to master the art of generating sound bites for television. Television thrives on sound bites – those brief, quotable comments that will be repeated again and again on television news and talk shows. Small pieces of information are pearls that flow from the mouth to the ears of television producers and airways.

If you want to be quoted, you must convert the points message in his book on sound bites. This recall that analogies, words bold action, emotion and personal examples, and absolute attacks make quotes good and audios. The very personal, classic sound bite has action, emotion, and the attacks – all these elements working reporters swoon.

My experience as a publicist and book marketing consultant has taught me to run away from humor that can be a tricky business. What seems funny to colleagues, friends and family at 5:30 pm can not seem as funny the next morning when I read his comments in the U.S. Today. Sarcasm and ridicule of the types of humor do not usually work well in the media, because you lose control of context and in the case of print media, you lose the ability to communicate with her voice and facial expressions. The humor is more effective is self-deprecating humor.

Do you? Are you the ability to produce enough sound to win a television interview in local or national? If you have not had media training, believe me it's too late once you receive the call. You may have to enter a car or an airplane in a notice hour. It's too late to get the training then. That's why you need to be prepared before receiving the call. When my clients according to media training, my first choice for them is TJ Walker, CEO of Media Training Worldwide.

TJ Walker is one of the leading authorities on training facilities in the world. More 20 years of experience in media training, Walker has trained thousands of directors, authors and experts, including senior government officials of the United States, European Prime Ministers, and African diplomats.

Here's TJ Walker Sound Bite Checklist:

1. Create sound bites who are 10, 15 and 30 seconds.

2. An example of work in the sound bite.

3. Clichés make good quotes and sound bites. Journalists can not write the clichés, but they love to quote other people using clichés.

4. Humor makes good quotes and sound bites, but the problem with the use of humor against the media is that someone somewhere is likely to be offended, resulting in a permanent public record of their observations. So joke if necessary, at their own expense and at your own risk.

5. A great way to get his message quoted by the press is the status of your ideas in the form of a rhetorical question.

6. He cites the opposition to make good quotes and sound bites. He cites the opposition remains a favorite of journalists, but use them only if they are appropriate to your message.

7. The first letters of the following: Analogies, Bold action, Emotions, attacks, cliches, humor, pop culture, rhetorical questions, and cites the opposition to explain A BEACH PRO. The largest number of elements of a Pro Beach to use, the greater are your chances of being quoted. If you have not used any A PRO BEACH elements will not be cited.

8. Absolutes are absolutely decent budget. If I say "We are the next champions", which has a better chance of landing in the history of what "we are hoping to win." Saying "Our company is the best performer in this field would another example.

9. Recycle your contributions. If one works well with another interview with the media in the past, re-use.

10. Fill your appointment with the references pop culture.

11. Analogies Set in their responses, use bold, action-oriented words to let their emotions flow freely, and attack their way into the headlines.

Memorize that list, but I understand that a rel = "nofollow" href = ""> sound segment is only one aspect of a successful appearance on television. You should also be concerned about the total message, knowing that the screen and self-confidence to prove.

As an advertiser I prepare questions for our customers ahead of time and include in our press kits sent by email to the stations. Many times the TV presenter to read the right questions in order. Sometimes referred to our questions and include some of them. To help you because you know what to expect and can respond with "sound bites" that has developed.

The end result: Prepare some intelligent and agile responses Audio ahead of time, rehearse every day and sounds like a professional turning his television appearance a big hit.

Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that specializes in book marketing and author publicity. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS, Los Angeles Times, USA Today, Washington Post, Family Circle, Woman’s World, & Howard Stern to name a few. To discuss how Westwind Communications helps authors get all the publicity they deserve and more call 734-667-2090. For more information visit

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